To get a great video proposal, you should start with a good structure. Provide the right information. First, briefly introduce your company and your product or service. You should specify the context, talk about your brand’s identity, about prices, about the additional value you offer to your clients… If you have them, also provide figures about your business. If you have done some research, present your competitors.
Ask yourself the right questions: what are your objectives? How does the video fit in your communication strategy? To whom are you talking? What message do you want to send? How do you want to broadcast your video (social media, website, display advertising, event…)?
What tone do you wish to adopt? Humorous, educational, funny, serious, professional, reassuring, dynamic… Your video’s tone will define several elements in the production, such as music. To conclude, tell us about your schedule and your budget.