Why do you want to make a video? Before you start shooting a video, you have to know your business objectives. Your video won’t be the same if you want to increase your visibility and if you want to promote an event. PicsProd offers to help you to develop a customized strategy that will meet your needs and will allow you to reach your goal.
CREATION & STRATEGY 
Why do you want to make a video? Before you start shooting a video, you have to know yourbusiness objectives. Your video won’t be the same if you want to increase your visibility and if you want to promote an event. PicsProd offers to help you to develop a customized strategy that will meet your needs and will allow you to reach your goal.
To get a great video proposal, you should start with a good structure. Provide the right information. First, briefly introduce your company and your product or service. You should specify the context, talk about your brand’s identity, about prices, about the additional value you offer to your clients… If you have them, also provide figures about your business. If you have done some research, present your competitors.
Ask yourself the right questions: what are your objectives? How does the video fit in your communication strategy? To whom are you talking? What message do you want to send? How do you want to broadcast your video (social media, website, display advertising, event…)?
What tone do you wish to adopt? Humorous, educational, funny, serious, professional, reassuring, dynamic… Your video’s tone will define several elements in the production, such as music. To conclude, tell us about your schedule and your budget.
Even if we breathe digital, our scriptwriters, designers and other experts love paper and always scribble late at night. For each project, at least three copywriters share their ideas. All your requirements are reunited into one concept thought especially to achieve maximum impact.
In your video, you want to show the world what makes you unique, and we make sure that the advertizing concept will reflect your business vision, in an extraordinary way.
PicsProd has a team of imaginative, creative and crafty professionals who are working non stop to provide high quality campaigns like your audiences have never seen before, to get a ROI that will make your marketing manager happy.
3.
In the whole process of visual content creation, script writing is the most important and certainly the most challenging part. This is when your idea comes to life for the first time.
To write a script that makes sense and inspires people, you have to juggle with words in a creative and artistic manner. Expert editors and specialist scriptwriters can create outstanding stories. Writing always takes time. It could even take a year. But with their extensive experience, PicsProd’s team optimizes a writing process to deliver quality in record time, no matter the project.
A good script is the cornerstone of everything, whether it is smart videos with perfect punch lines or viral content without a single word.
STORYBOARDING
.4
Storyboarding technique is one of the most outstanding steps to visualize the final result.
Teaming with the director, the storyboarder sets the scenes and clarifies a good technical editing. That lays precisely the foundations of the script before involving a whole production team. You should never overlook the power of a well-designed storyboard in the process of creating a video.
PicsProd understands the importance of a great storyboard, for its teams, but also for you. Its team of talented storyboard creators is experienced, reliable and inventive and will always give you the very best result.
5.
Creating a shot list is one of the first and most important steps when you want to make a great video. Often, films are not shot sequentially, as it would be inefficient and could delay the production.
Our production documents are usually accompanied by service sheets, a work plan and a shooting script. Those documents help determine the most efficient shooting schedule possible. From Hollywood blockbusters to small independent films, these documents keep every production organized.
PicsProd’s experienced team can create customized production documents for you, to make sure your production will not be slowed down and to guarantee that each scene will be as beautiful as you imagined it.
VIDEO art direction
.6
Art direction is having visions beyond imaginations. Because every company needs a message that reflects their own style, art direction services are very specific and sometimes challenging. It can be hard to convince clients to follow the suggested ideas.
This is why we always work with our clients to understand their view and build on them. We help them understand why the ideas we propose are adapted to their project. We are here to tackle the technicalities related to art directions and make sure your video will be a masterpiece.
PicsProd’s experts are trained to deliver exceptional art direction services to all our clients. We focus on the requirement parameters in order to create a video that can really make a difference. Regardless of the scope and budget of our client, PicsProd pitches in the same energy in all the projects because your success is important to us.
Location:
Villa Sacramento
14 avenue de l'Europe
31520 Ramonville Saint-Agne
Basecamp:
Hacienda Paris
60 av. du Capitaine Charpentier
93400 Saint-Ouen
